Case Study — Wellness Brand
THE CLIENT
Plant-powered wearable patches for sleep, calm, energy, and recovery — stocked at Ulta, Target, and Bloomingdale's. The brand already had the product and the proof. What they needed was imagery.
The Good Patch makes wellness portable — a peel-and-stick patch you wear for up to 12 hours and forget about while it works. The challenge for any brand in this space is the same: how do you photograph something so small and make it feel like a lifestyle?
BAES brought a clean, minimal approach to the shoot — soft light, intentional negative space, and a model-forward approach that put the feeling first. We weren't shooting a product. We were shooting the version of yourself you feel like when it's working.
The result is a library of lifestyle imagery that lives comfortably on social, web, and paid — images that earn the scroll-stop without screaming for it.
What We Delivered
One shoot.
A full
library.
Every image planned with purpose — built to work across the platforms The Good Patch actually needs to perform on.
How we
shot it.
01
Before anything, we aligned on the brand's content needs — which platforms, which products, which moments. The shot list was built around usage, not just aesthetics.
02
Clean backgrounds, natural or controlled soft light, and intentional negative space. Nothing competed with the product or the model. The stillness in the images is deliberate.
03
The patches were styled on skin, in real wearing positions — wrist, top of foot — so the images communicate how the product actually lives in your day, not how it looks in a studio.
Work With BAES
Ready for imagery
that actually
converts?
Whether you're launching a product, refreshing your brand, or building a content library from scratch — we shoot for the feed, the site, and the sale.
