Gametimegains

GAME DAY GAINS

Game Time Gains came to BAES in pre-manufacturing, with a product ready to go but a pouch design that didn't yet reflect the brand it needed to be. As a creatine supplement gummy built for athletes, the packaging needed to feel as high-performance as the product inside, but the existing design fell flat, lacking the energy and edge that audience responds to.

Game Time Gains wanted more than packaging, they wanted a distinct logo strong enough to stand on its own, something that could live on merch and build the brand beyond the product itself.

We started by rebuilding the foundation of the brand's visual identity, leaning into electric, bold colors designed to grab attention on shelf and speak directly to an athlete audience that responds to energy, intensity, and confidence.

“Client quote or review of the brand.”

From there, we translated that identity into a full packaging redesign, one built to feel as performance-driven as the gummies themselves before the product ever went into production. Every color and detail was chosen to signal strength and results, setting Game Time Gains up with a pouch built to match the caliber of the product inside.

Packaging prior to rebrand.

Creative Production

With that brand foundation in place, creative production followed. The design was originally built around pouches, but when the manufacturer couldn't deliver in time, we designed bottles as well, keeping the brand consistent across formats from day one.