MD Skin
MD Skin
MD Skin
MD Skin
One of the first things MD Skin needed solved wasn't a strategy problem — it was a supply problem. Like most aesthetics practices, they had treatments worth showing off and not nearly enough usable photography to show them with. Stock imagery only goes so far before a feed starts to feel generic, and generic is the last thing a skincare brand can afford to look like. BAES stepped in to build out a steady stream of custom, on-brand photography specifically for social — product shots, treatment visuals, and lifestyle imagery that actually looked like MD Skin, not like a template every other practice in the space was also using.
One of the first things MD Skin needed solved wasn't a strategy problem — it was a supply problem. Like most aesthetics practices, they had treatments worth showing off and not nearly enough usable photography to show them with. Stock imagery only goes so far before a feed starts to feel generic, and generic is the last thing a skincare brand can afford to look like. BAES stepped in to build out a steady stream of custom, on-brand photography specifically for social — product shots, treatment visuals, and lifestyle imagery that actually looked like MD Skin, not like a template every other practice in the space was also using.
From there, BAES turned the camera toward the people behind the brand. Team photography gave MD Skin's feed a human face — the providers and staff clients would actually meet in the chair — while a steady stream of UGC-style content added the kind of authentic, lived-in feel that polished brand photography alone can't fully deliver. Together, the two created a fuller picture of the practice: credible and professional, but still approachable and real.
From there, BAES turned the camera toward the people behind the brand. Team photography gave MD Skin's feed a human face — the providers and staff clients would actually meet in the chair — while a steady stream of UGC-style content added the kind of authentic, lived-in feel that polished brand photography alone can't fully deliver. Together, the two created a fuller picture of the practice: credible and professional, but still approachable and real.
From there, BAES turned the camera toward the people behind the brand. Team photography gave MD Skin's feed a human face — the providers and staff clients would actually meet in the chair — while a steady stream of UGC-style content added the kind of authentic, lived-in feel that polished brand photography alone can't fully deliver. Together, the two created a fuller picture of the practice: credible and professional, but still approachable and real.
The result is a social presence MD Skin can actually sustain — one where a fresh, varied feed doesn't depend on a new shoot every week, but on a library that keeps working long after the camera's put away.
The result is a social presence MD Skin can actually sustain — one where a fresh, varied feed doesn't depend on a new shoot every week, but on a library that keeps working long after the camera's put away.
Content Production
Content Production
Creative Production
