Sidney came to BAES as an injector working out of Institute of Aesthetics, with a strong sense of the work she wanted to do but no cohesive presence tying it together online. Her socials didn't yet reflect the caliber of her craft, and without a defined aesthetic, every post felt disconnected from the last.
Sidney came to BAES as an injector working out of Institute of Aesthetics, with a strong sense of the work she wanted to do but no cohesive presence tying it together online. Her socials didn't yet reflect the caliber of her craft, and without a defined aesthetic, every post felt disconnected from the last.
That's where our work began. We started with her moodboard, pulling from the earthy, moody tones already present in her space at Institute of Aesthetics and translating them into a defined visual language: deep greens, minimalist compositions, and a quiet, grounded feel that let the work speak for itself rather than competing for attention.
That's where our work began. We started with her moodboard, pulling from the earthy, moody tones already present in her space at Institute of Aesthetics and translating them into a defined visual language: deep greens, minimalist compositions, and a quiet, grounded feel that let the work speak for itself rather than competing for attention.
Alongside the visual foundation, we also gave Sidney a logo and logomark of her own, something classic and timeless enough to anchor the brand for years, not just a season. Built around her name and rooted in the same earthy, moody green palette, the mark ties directly into the aesthetic already defined for her socials, giving Sidney a signature that feels as considered and enduring as the work she does.
From there, we built out a feed style and photography direction rooted in that same palette, giving every post a sense of intention. What was once a scattered mix of content became a cohesive, recognizable presence, one that felt as considered as the
treatments themselves.
Alongside the visual foundation, we also gave Sidney a logo and logomark of her own, something classic and timeless enough to anchor the brand for years, not just a season. Built around her name and rooted in the same earthy, moody green palette, the mark ties directly into the aesthetic already defined for her socials, giving Sidney a signature that feels as considered and enduring as the work she does.
With that foundation in place, ongoing creative production became simple to execute. Because the aesthetic, the palette, and the photography style were already defined, BAES was able to step into full content production for Sidney, building on a brand foundation rather than starting from scratch with every shoot.
With that foundation in place, ongoing creative production became simple to execute. Because the aesthetic, the palette, and the photography style were already defined, BAES was able to step into full content production for Sidney, building on a brand foundation rather than starting from scratch with every shoot.
Content Production
Content Production
Creative Production
Every shoot builds on the foundation we set, that keeps her feed consistent, elevated, and unmistakably her.
