BRAND STRATEGY + DESIGN SERVICES
Build a brand people want to live in.
A high-touch brand world that turns your point of view into a presence people recognize, remember, and choose.
EXPLORE THE UNIVERSE
You’ve got a big vision for where this brand is going.
And you want to get it right from the get-go. So that the second it goes live, it instantly pulls the right people into your world.
From there, gives confidence and excitement to every next move, knowing people recognize you on sight, understand exactly what you’re about, and are ready to snatch up whatever you sell.
THE FACT IS..
you don’t create your way into a brand world like that. You build the world first, then create from within it.
Behind every best-selling launch and cult favorite was one clear strategic center. A foundational filter for what the brand stands for, who it’s for, and how it should be experienced.
The brands doing it best look effortless. But there’s a reason everything clicks.
You see → the product becoming the one people swear by
Behind it → positioning that gave it an ownable place in the market.
You see → people buying into the lifestyle without a second thought
Behind it → customer psychology built around desire, identity, and belonging
You see → a brand people reference, repeat, and recommend
Behind it → consistent messaging with a strong point of view
You see → campaigns that feel fresh & fun without ever feeling off-brand
Behind it → creative direction that defines what fits & what doesn’t
You see → a brand seemingly everywhere at once
Behind it → marketing priorities giving every channel a job
SO BEFORE YOU START BUILDING ALL OF THE PIECES
Build the World it belongs to
with The Brand Universe: an all-in-one brand strategy, identity, and go-to-market process
designed to turn the vision in your head into a fully-developed brand — delivered with a clear
plan for bringing into the world.
BUILD IT WITH BAES
WHAT OUR PAST CLIENTS ARE SAYING
"Every brand is different, and it naturally takes time to refine voice, aesthetic, and strategy. What impressed me most is how quickly Lindsay immersed herself in our brand. Within the first call, she fully understood our vision, our preferences, and the direction we wanted to go. She made what can often feel overwhelming incredibly easy and collaborative."
— SAMANTHA
Once your universe exists, the direction is clearer than ever.
It’s your one source of truth from marketing decisions to creative direction to future growth.
No more guessing what to post, launch, say, or prioritize next.
No more acting as a full-time translator re-explaining the brand to every specialist you hire.
No more marketing decision overwhelm wondering what you need, when you need it, or what makes sense for your goals.
No more wasted time or money
guessing who to hire, what to invest in, or how to get the result you want.
What’s Inside
The Universe?
Every piece of your Brand Universe is built to make the next decision clearer, stronger, and easier to act on.
Brand Strategy
Customer Psychology
Messaging System
Visual Identity
Creative Direction Book
Go-to-Market Strategy
Action Plan + Strategy Sessions
One Complete Brand
Operating System.
Fully built out.
Ready to hand over.
Here’s what you get
The Brand Universe is Made for You If You’re:
[01]
Building from scratch and want to get it right from the start — and want to define the brand before you start spending money bringing every piece of it to life.
[02]
Rebranding after a DIY or starter brand because your business has outgrown the way it currently looks, sounds, or shows up.
[03]
Feeling like something isn’t clicking and need to figure out whether the answer is a brand refresh, reposition, reset, or something else entirely.
[04]
Bringing more people into the brand and want your web designer, photographer, copywriter, social team, and future specialists building toward the same vision from day one.
Why Build Your Brand with BAES
We’re actively creating, shooting, producing, and managing campaigns.
Your strategy is built for what’s working right now.
We connect the dots other specialists create separately.
Brand, creative, marketing, and growth all get built as one system.
We build for execution, not just presentation.
Not a dust-collecting slide deck, it’s made to be used, referenced, & built from again and again.