BRAND STRATEGY + DESIGN SERVICES

Build a brand people want to live in.

A high-touch brand world that turns your point of view into a presence people recognize, remember, and choose.

EXPLORE THE UNIVERSE

WE GET IT

You’ve got a big vision for where your brand is going.

And you want to get it right from the get-go. So that the second it goes live, it instantly pulls the right people into your world.

From there, gives confidence and excitement to every next move, knowing people recognize you on sight, understand exactly what you’re about, and are ready to snatch up whatever you sell.

THE FACT IS..

you don’t create your way into a brand world like that. You build the world first, then create from within it.

Behind every best-selling launch and cult favorite was one clear strategic center. A foundational filter for what the brand stands for, who it’s for, and how it should be experienced.

The brands doing it best look effortless. But there’s a reason everything clicks.

YOU SEE

The product becoming the one people swear by.

BEHIND IT

Positioning that gave it an ownable place in the market.

YOU SEE

People buying into the lifestyle.

BEHIND IT

Customer psychology built around desire, identity, and belonging.

YOU SEE

A brand people reference, repeat, and recommend.

BEHIND IT

Consistent messaging with a strong point of view.

YOU SEE

Campaigns that feel fresh and fun without ever feeling off-brand.

BEHIND IT

Creative direction that defines what fits and what doesn’t.

YOU SEE

A brand seemingly everywhere at once.

BEHIND IT

Marketing priorities giving every channel a job.

Behind every best-selling launch and cult favorite was one clear strategic center. A foundational filter for what the brand stands for, who it’s for, and how it should be experienced.

The brands doing it best look effortless. But there’s a reason everything clicks.

YOU SEE

The product becoming the one people swear by.

BEHIND IT

Positioning that gave it an ownable place in the market.

YOU SEE

People buying into the lifestyle.

BEHIND IT

Customer psychology built around desire, identity, and belonging.

YOU SEE

A brand people reference, repeat, and recommend.

BEHIND IT

Consistent messaging with a strong point of view.

YOU SEE

Campaigns that feel fresh and fun without ever feeling off-brand.

BEHIND IT

Creative direction that defines what fits and what doesn’t.

YOU SEE

A brand seemingly everywhere at once.

BEHIND IT

Marketing priorities giving every channel a job.

Without the strategy, you can do everything “right”
hire great people, invest in a beautiful website, show up consistently and still end up with a disjointed, diluted brand.

Without the strategy, you can do everything “right” hire great people, invest in a beautiful website, show up consistently and still end up with a disjointed, diluted brand.

But with it?

Every asset, hire, idea, and marketing decision builds toward the same vision making the brand bigger, clearer, and more recognizable every time it shows up.

SO BEFORE YOU START BUILDING ALL OF THE PIECES

Build the World it belongs to

with The Brand Universe: an all-in-one brand strategy, identity, and go-to-market process designed to turn the vision in your head into a fully-developed brand — delivered with a clear plan for bringing into the world.

BUILD IT WITH BAES

WHAT OUR PAST CLIENTS ARE SAYING

"Every brand is different, and it naturally takes time to refine voice, aesthetic, and strategy. What impressed me most is how quickly Lindsay immersed herself in our brand. Within the first call, she fully understood our vision, our preferences, and the direction we wanted to go. She made what can often feel overwhelming incredibly easy and collaborative."

“Every brand is different, and it naturally takes time to refine voice, aesthetic, and strategy. What impressed me most is how quickly Lindsay immersed herself in our brand. Within the first call, she fully understood our vision, our preferences, and the direction we wanted to go. She made what can often feel overwhelming incredibly easy and collaborative.”

— SAMANTHA

Once your universe exists, the direction is clearer than ever.

It’s your one source of truth from marketing decisions to creative direction to future growth.

No more guessing what to post, launch, say, or prioritize next.

No more acting as a full-time translator re-explaining the brand to every specialist you hire.

No more marketing decision overwhelm wondering what you need, when you need it, or what makes sense for your goals.

No more wasted time or money
guessing who to hire, what to invest in, or how to get the result you want.

One Complete Brand Operating System.

Fully built out and ready to hand over.

Here’s what you get

BUILD YOUR UNIVERSE

THE BRAND UNIVERSE is for you if you're

[01]

Building from scratch and want to get it right from the start — and want to define the brand before you start spending money bringing every piece of it to life.

[02]

Rebranding after a DIY or starter brand because your business has outgrown the way it currently looks, sounds, or shows up.

[03]

Feeling like something isn’t clicking and need to figure out whether the answer is a brand refresh, reposition, reset, or something else entirely.

[04]

Bringing more people into the brand and want your web designer, photographer, copywriter, social team, and future specialists building toward the same vision from day one.

MEET YOUR BRAND STRATEGIST

Hi, I’m Lindsay — founder of BAES, Creative Director, your plug-in CMO.

I spend my days inside the work you’re probably building toward: handing off visuals for retail pitches, photographing products for nationwide campaigns, and helping growing teams make sure the brand their customers see is keeping up with where the business is headed.

And being this close to the work has made one thing insanely clear:

The bigger the brand gets, the more someone has to protect the big picture.

A coach can help you think through the business. A designer can make it beautiful. A copywriter can sharpen the message. A social team can keep it moving.

A coach can help you think through the business.
A designer can make it beautiful.
A copywriter can sharpen the message.
A social team can keep it moving.

BUT SOMEONE STILL HAS TO CONNECT ALL OF IT.

As a founder myself, I know how hard it is to be that person when you’re already inside the business — dreaming up the vision, making the decisions, and trying to translate what’s in your head to everyone you hire.

That’s the role I take on for The Brand Universe: zoomed-out enough to see what you can’t, close enough to know what makes an impact, and completely focused on turning your bigger vision into one master direction your whole brand can run from.

Why Build Your Brand with BAES

We’re actively creating, shooting, producing, and managing campaigns. Your strategy is built for what’s working right now.

We connect the dots other specialists create separately.

Brand, creative, marketing, and growth all get built as one system.

We build for execution, not just presentation. Not a dust-collecting slide deck, it’s made to be used, referenced, & built from again and again.

BRAND STRATEGY + DESIGN SERVICES

BRAND STRATEGY + DESIGN SERVICES

Build a brand people want to live in.

Build a brand people want to live in.

You’ve got a big vision for where your brand is going.

you don’t create your way into a brand world like that. You build the world first, then create from within it.

Build the World it belongs to

Build the World it belongs to

Build the World it belongs to

Once your universe exists, the direction is clearer than ever.

One Complete Brand Operating System.

THE BRAND UNIVERSE is for you if you're

MEET YOUR BRAND STRATEGIST

MEET YOUR BRAND STRATEGIST

Hi, I’m Lindsay — founder of BAES, Creative Director, your plug-in CMO.

Hi, I’m Lindsay — founder of BAES, Creative Director, your plug-in CMO.

Hi, I’m Lindsay — founder of BAES, Creative Director, your plug-in CMO.

BUT SOMEONE STILL HAS TO CONNECT ALL OF IT.

BUT SOMEONE STILL HAS TO CONNECT ALL OF IT.

BUT SOMEONE STILL HAS TO CONNECT ALL OF IT.

Why Build Your Brand with BAES

Here’s How We’ll Do It

01. GET INSIDE THE BUSINESS

02. DEFINE THE BRAND STRATEGY

03. BUILD THE VISUAL IDENTITY

04. TAKE IT TO MARKET

Frequently Asked Questions

What if I’m not sure of my brand direction yet?

How do we move from strategy to launch?

Do I need The Brand Universe before I rebrand or redesign my website?

What if I already have a visual identity?

What if I already work with a designer / photographer / social team?

What if I’m a brand new business?

Can BAES help execute after The Brand Universe is finished?

Build a brand world that moves with you.

Build a brand world that moves with you.